Adin Ross
$10 Million
SteveWillDoIt’s net worth is estimated at $5 to $30 million as of 2026. He is an American social media influencer and content creator known for extreme eating and drinking challenge videos on YouTube, his association with the NELK Boys entertainment collective, and his stake in Happy Dad Hard Seltzer.
Updated March 2026: According to financial estimates cited by Estragy and community analysis on Reddit’s WealthRadar, estimates range from $5 million on the conservative end to $30 million at the upper bound. The wide range reflects his split from NELK Boys in early 2026, ongoing disputes over equity in Happy Dad Hard Seltzer, and the reinstated YouTube channel that has seen rapid subscriber growth since late 2025.
Stephen Rocco Deleonardis — known online as SteveWillDoIt — was born on August 26, 1998, in Oviedo, Florida, according to Famous Birthdays. He graduated from Oviedo High School and did not pursue college, instead launching directly into social media content creation after graduation. Oviedo, a suburb of Orlando, is where many of his early videos were filmed before he relocated to Los Angeles to collaborate more closely with the NELK Boys.
SteveWillDoIt began posting challenge videos to YouTube in 2019, quickly building an audience around extreme food and alcohol consumption stunts. His collaboration with the NELK Boys — the Canadian-American content collective behind the Full Send brand — accelerated his growth substantially. He became one of the group’s most recognizable faces, appearing in pranks, road trips, and event content across their shared platforms.
In 2022, YouTube permanently banned SteveWillDoIt’s channel for violations related to promoting online gambling through Roobet, an offshore casino platform, per reporting from Sportskeeda. Following the ban, he signed an exclusive content deal with Rumble, the alternative video platform. His YouTube channel was reinstated in late 2025 and has since grown past 500,000 subscribers.
In February and March 2026, SteveWillDoIt publicly separated from the NELK Boys, citing unresolved equity disputes. He claimed to have invested $500,000 into NELK ventures and earned approximately $12 million for the group, alleging those contributions were not fairly compensated with equity. The fallout was documented across social media, with NELK’s Kyle Forgeard responding publicly via his own channels.
SteveWillDoIt was in a long-term relationship with Celina Smith, a fellow content creator. He proposed to her in 2022, though reports in 2025 indicated a breakup. He has no confirmed children. SteveWillDoIt is based in Los Angeles, California. Outside of content creation, he has been involved in several legal matters: a 2022 lawsuit related to a car accident (per UniCourt records), a 2024 arrest for trespassing at Universal Studios in Orlando while wearing a fake mustache as a disguise (documented via WKRC Local 12 News), and being removed from Logan Paul’s Impaulsive podcast in November 2025.
SteveWillDoIt’s net worth is estimated between $5 million and $30 million as of 2026. The range is wide due to uncertainty about the value of his 15% stake in Happy Dad Hard Seltzer, ongoing equity disputes with NELK Boys, and the fluctuating value of his social media platforms following his YouTube ban in 2022 and reinstatement in 2025.
SteveWillDoIt was born on August 26, 1998, making him 27 years old as of March 2026. He was born and raised in Oviedo, Florida, a suburb of Orlando. He became a professional content creator immediately after high school without attending college.
SteveWillDoIt’s height is estimated between 5 feet 5 inches and 5 feet 9 inches, though no official measurement has been confirmed. The uncertainty is commonly noted in fan discussions, and SteveWillDoIt has not publicly confirmed a precise figure.
SteveWillDoIt was in a long-term relationship with content creator Celina Smith, whom he proposed to in 2022. Reports from 2025 indicated the couple had split, and as of early 2026, no new confirmed relationship has been publicly announced.
In early 2026, SteveWillDoIt publicly broke with the NELK Boys collective, claiming he had invested $500,000 into NELK ventures and generated approximately $12 million in revenue for the group without receiving proportional equity compensation per Sportskeeda. Kyle Forgeard responded publicly, disputing key claims. The dispute remains unresolved as of March 2026.
SteveWillDoIt’s real name is Stephen Rocco Deleonardis. He adopted the “SteveWillDoIt” alias when launching his YouTube channel in 2019 as a reference to his willingness to complete any challenge requested by his audience, a premise that defined his early content strategy.