Stray Kids – Bang Chan
$10 million
Steve Will Do It’s net worth is estimated at $5 million as of 2026. Born Stephen Rocco Deleonardis on August 26, 1998, he is an American social media influencer and content creator widely known for extreme challenge videos, his association with the NELK Boys collective, and his involvement in the Happy Dad hard seltzer brand.
Updated March 2026: According to Dexerto, SteveWillDoIt was reinstated on YouTube in 2025 after a three-year ban, regaining access to a platform that had been a primary income driver. His 2026 house tour of his $10 million Miami property has renewed public interest in his financial profile.
Stephen Rocco Deleonardis was born on August 26, 1998, and grew up in Oviedo, Florida. He developed an early passion for fitness and challenge content, beginning to post videos on Instagram and YouTube in his late teens. He gained initial traction through videos of extreme eating challenges and drinking stunts, which attracted the attention of the NELK Boys — a Canadian-American prank and lifestyle content group led by Kyle Forgeard and Jesse Sebastiani.
Steve officially joined the NELK Boys roster in 2019 and relocated to the Los Angeles area to produce content alongside the group. His willingness to attempt any physical challenge — encapsulated by his online alias “Steve Will Do It” — became his signature brand.
At his pre-ban peak, Steve’s YouTube channel had surpassed 4 million subscribers, with videos regularly earning millions of views. His content included extreme eating and drinking stunts, luxury giveaways (giving away cars, cash, and designer goods to fans), and collaborations with celebrities and athletes. He became one of the most-followed figures in the NELK ecosystem.
YouTube terminated his channel in 2022, citing community guideline violations related to content promoting dangerous or reckless behavior. The ban lasted approximately three years before Dexerto reported his reinstatement in 2025. During the ban period, Steve maintained his presence on Instagram and Twitter/X, and continued participating in NELK-adjacent projects. He also became a significant player in the Happy Dad Hard Seltzer brand, which NELK launched as a consumer product business.
Steve Will Do It is currently single as of 2026. He was previously in a public relationship with social media personality Celina Smith, which ended amid public drama in 2025. He has no children. Steve currently resides in Miami, Florida, where he purchased or rents a property valued at approximately $10 million, which he showed off in a widely-viewed 2026 YouTube house tour. He has spoken publicly about a 2025–2026 feud with other NELK Boys members over equity stakes and investment decisions within the group’s business ventures.
Steve Will Do It’s net worth is estimated at $5 million as of 2026. His wealth comes primarily from YouTube ad revenue, equity in the Happy Dad Hard Seltzer brand, Full Send merchandise, and brand sponsorships. His three-year YouTube ban impacted earnings, but his 2025 reinstatement has restored a key income stream.
Steve Will Do It is 27 years old as of March 2026. He was born Stephen Rocco Deleonardis on August 26, 1998, in Oviedo, Florida. He will turn 28 in August 2026.
As of 2026, Steve Will Do It is single. He was previously in a relationship with social media personality Celina Smith, but the two broke up in 2025 following public drama that played out on social media. He has not announced a new relationship since.
Steve Will Do It stands approximately 5 feet 9 inches tall (approximately 175 cm). He is known for his muscular, athletic build, which he developed through regular weightlifting that he frequently features in his content alongside his extreme challenges.
Steve Will Do It lives in Miami, Florida, as of 2026. He gave a tour of his Miami residence — valued at approximately $10 million — on YouTube in early 2026. He previously lived in the Los Angeles area while producing content with the NELK Boys.
Steve Will Do It’s relationship with the NELK Boys became publicly strained in 2025–2026 amid reports of a feud over equity and investment decisions within the collective. While he remains associated with the NELK brand and Happy Dad Seltzer, the nature of his current formal business arrangement with the group has not been officially clarified as of early 2026.