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Snoop Dogg

$160 Million
Rapper, Record Producer, Entrepreneur, Actor

Quick Facts

Full Name Calvin Cordozar Broadus Jr.
Net Worth $160 Million
Profession Rapper, Record Producer, Entrepreneur, Actor
Date of Birth October 20, 1971
Nationality American
Height 6'4" (193 cm)
Spouse/Partner Shante Broadus (m. 1997–2004, m. 2008)
Children Corde Broadus, Cordell Broadus, Cori Broadus, Julian Corrie Broadus

Biography

Calvin Cordozar Broadus Jr., universally known as Snoop Dogg, has a net worth of $160 million as of 2026. Born in Long Beach, California in 1971, he is a rapper, record producer, entrepreneur, and media personality who helped define West Coast G-funk and gangsta rap in the 1990s and has since built one of the most diversified entertainment empires in hip-hop history.

Updated March 2026: According to Forbes, Snoop Dogg’s net worth is estimated at $160 Million.

Early Life and Education

Calvin Cordozar Broadus Jr. was born on October 20, 1971, in Long Beach, California. He grew up in a challenging environment and was introduced to music by his mother at an early age. He attended Long Beach Polytechnic High School, where he first attracted attention for his freestyle rapping abilities. Shortly after high school, he enrolled briefly at Compton College, but his path to music accelerated rapidly when he came to the attention of producer Dr. Dre.

During his teens, Broadus was frequently in trouble with the law, arrested repeatedly for marijuana possession and, shortly after his graduation in 1989, for possession of cocaine. A period of incarceration followed, but it was behind bars that he refined his rap style, setting the stage for one of the most remarkable careers in music history.

Music Career

Snoop Dogg rose to national prominence in 1992 when Dr. Dre featured him on the single “Deep Cover” and then on Dre’s landmark album The Chronic. His debut album, Doggystyle, released on Death Row Records in November 1993, debuted at number one on the Billboard 200 with 806,000 copies sold in its first week — a record for a debut album at the time. The album produced the iconic singles “What’s My Name?” and “Gin and Juice” and was later certified quadruple platinum by the RIAA.

His second album, Tha Doggfather (1996), also debuted at number one, making him one of the rare artists to debut two consecutive albums atop the Billboard 200. After departing Death Row Records, he signed with Master P’s No Limit Records and released a string of successful albums including Da Game Is to Be Sold, Not to Be Told (1998) and No Limit Top Dogg (1999). A move to Priority/Geffen Records followed, where he released R&G (Rhythm & Gangsta): The Masterpiece (2004), spawning “Drop It Like It’s Hot” featuring Pharrell Williams — his first Billboard Hot 100 number one single.

Over his career, Snoop Dogg has sold over 35 million records worldwide and released 19 studio albums. In February 2022, he co-headlined the Super Bowl LVI halftime show alongside Dr. Dre, Eminem, Mary J. Blige, and Kendrick Lamar — a performance that earned a Primetime Emmy Award. That same year, he served as a special correspondent for NBC during the 2024 Paris Olympics, carrying the Olympic torch during the opening ceremony and becoming one of the most viral personalities of the Games. In 2024, he also joined the coaching panel on Season 26 of NBC’s The Voice.

In 2013, he temporarily adopted the alias Snoop Lion to release the reggae album Reincarnated. He has also released a gospel album, Bible of Love (2018), demonstrating an extraordinary range across genres throughout his career.

How Snoop Dogg Built His $160 Million Fortune

Snoop Dogg’s wealth comes from a wide range of overlapping income streams developed over three decades:

  • Music royalties and touring: With 35 million records sold globally and a catalog extending back to 1993, Snoop earns consistent publishing royalties. Live performances command approximately $100,000 per show, and touring generates millions annually.
  • Death Row Records acquisition (2022): Snoop acquired the Death Row Records brand from MNRK Music Group (then controlled by Blackstone) in February 2022 — reclaiming the label that originally launched his career. The label is now estimated to be valued at approximately $385 million as a privately held asset.
  • Casa Verde Capital: Founded in 2015, Snoop’s cannabis-focused venture capital firm manages a portfolio valued at approximately $300 million, with stakes in companies like Dutchie and Eaze.
  • Indoggo Gin and 19 Crimes wine: Snoop launched Indoggo Gin as his own spirits brand and partnered with 19 Crimes on a wine range including Snoop Cali Red, Snoop Cali Rosé, and Snoop Cali Blanc. The 19 Crimes partnership gave him a presence in major retail chains across the U.S.
  • Broadus Foods: A consumer packaged goods venture launched in 2022 in partnership with his son Cordell, marketing breakfast foods including Snoop Loopz cereal, distributed nationally through Post Consumer Brands.
  • Endorsements and media: Snoop earns an estimated $500,000 per day for high-profile appearances, with endorsement partners including Monster Energy, Corona, and others. His YouTube channel has accumulated over 457 million total views. His Instagram following of more than 87 million generates substantial revenue from brand partnerships.
  • Snoopadelic Films / TV production: Snoop is executive producer on multiple television properties and has appeared in films and series including a Netflix feature.

Personal Life

Snoop Dogg married his high school sweetheart Shante Broadus in 1997. The couple divorced in 2004 but remarried in 2008, celebrating their union in a ceremony in Rancho Palos Verdes, California. Shante has been his business partner and manager for much of his career. Together they have three children: Corde Broadus, Cordell Broadus, and Cori Broadus. Snoop also has a son, Julian Corrie Broadus, from a previous relationship.

The family has primarily lived in the Los Angeles area. Snoop has owned properties including a home in Diamond Bar, California, valued at over $4 million. He is a devoted football fan and has long been associated with youth football programs in the Los Angeles area, having coached youth teams in Southern California for many years.

Snoop has been inducted into the WWE Hall of Fame (Celebrity Wing) and received a star on the Hollywood Walk of Fame. He has appeared on the Time 100 list of most influential people.

Frequently Asked Questions

What is Snoop Dogg’s net worth in 2026?

Snoop Dogg’s net worth is estimated at $160 million in 2026, according to multiple sources including Parade and Forbes. This figure reflects his music catalog, Death Row Records ownership, cannabis investment portfolio through Casa Verde Capital, spirits ventures, and decades of endorsement deals.

How did Snoop Dogg make most of his money?

While music royalties from a catalog spanning over 19 studio albums and 35 million records sold globally form a significant base, Snoop’s biggest wealth drivers are his entrepreneurial ventures. His $300 million cannabis investment portfolio through Casa Verde Capital, the acquisition of Death Row Records in 2022, spirits partnerships, and high-profile endorsement deals — reportedly earning him $500,000 per day for marquee appearances — have collectively exceeded his music income.

Is Snoop Dogg married?

Yes, Snoop Dogg is married to Shante Broadus. The couple originally married in 1997, divorced in 2004, and remarried in 2008. They have three children together.

How Old Is Snoop Dogg?

As of March 2026, Snoop Dogg is 54 years old. Snoop Dogg was born on October 20, 1971 in Long Beach, California, USA.

How Tall Is Snoop Dogg?

Snoop Dogg stands 6 ft 4 in tall (193 cm).

Who Is Snoop Dogg’s Wife?

Snoop Dogg has been married to Shante Broadus (née Taylor) since 1997. The couple renewed their vows in 2008 after a brief separation. They have three children together: Corde, Cordell, and Cori.

Does Snoop Dogg Have Kids?

Yes, Snoop Dogg has four children: Corde (~31), Cordell (~29), Julian (~27), and Cori (~26). Corde and Cordell are from his marriage to Shante Broadus. Julian is from a previous relationship, and Cori is a singer and actress.

Where Does Snoop Dogg Live?

Snoop Dogg lives in Diamond Bar, California. His home is valued at approximately $2.2 million. Despite his enormous wealth, Snoop has maintained a relatively modest primary residence in the Inland Empire suburb.

How Much Does Snoop Dogg Make Per Year?

Snoop Dogg earned $500,000 per day for his coverage of the 2024 Paris Olympics on NBC. His diverse income streams include music, television, endorsements, and business ventures spanning cannabis, food, and media.