PSY has an estimated net worth of $60 million, built on the global phenomenon of “Gangnam Style,” over two decades of Korean rap and pop, a catalog of nine studio albums, lucrative brand endorsements, and the founding of his own entertainment company, P Nation, in 2018.
Updated March 2026: According to Business Insider and The Korea Times, PSY earned more than $40 million in 2012 alone, with personal income estimated at $28 million under his 7:3 profit-sharing contract with YG Entertainment. Industry sources place his current net worth at approximately $60 million.
PSY was born Park Jae-sang on December 31, 1977, in the Gangnam district of Seoul, South Korea — the affluent neighborhood that would later inspire his most famous song. He attended Banpo Elementary and Middle Schools and graduated from Sehwa High School. In 1996, he enrolled at Boston University to study business administration, but dropped out after a single semester. He subsequently enrolled at Berklee College of Music in Boston, where he studied music but again left before completing a degree. Returning to South Korea, he launched his music career in 2001. His path to musical stardom was complicated early on: his 2001 debut album Psy from the Psycho World! was fined for “inappropriate content” by South Korean authorities.
PSY completed mandatory South Korean military service twice. He was initially conscripted in 2003 but the exemption was later revoked; he was re-drafted in October 2007 and served as a Private First Class signalman in the 52nd Army Infantry Division, receiving an honorable discharge in July 2009.
PSY debuted in 2001 with Psy from the Psycho World! and quickly established himself as a provocateur in the Korean pop scene, releasing Sa 2 and 3 Psy in 2002. After returning from military service, he signed with YG Entertainment in 2010, which proved transformative. His sixth studio album, Psy 6 (Six Rules), Part 1 (2012), contained the track that would change pop history: “Gangnam Style.”
“Gangnam Style” became the first YouTube video to reach 1 billion views on December 21, 2012, and held the record as the most-viewed video on the platform until July 2017. The video hit a technical limit when it overflowed YouTube’s 32-bit view counter in December 2014, prompting the platform to upgrade to 64-bit integers. As of 2024, the video has surpassed 5 billion views, according to verified YouTube data. The song reached No. 2 on the US Billboard Hot 100 and No. 1 in more than 30 countries, earning PSY an American Music Award and a World Music Award.
He followed up with “Gentleman” (2013), which debuted at No. 5 on the Billboard Hot 100, and “Hangover” featuring Snoop Dogg (2014). His albums Chiljip PSY-da (2015) and 4X2=8 (2017) cemented his status in Korea even as international attention waned. In 2018, PSY parted ways with YG Entertainment and founded P Nation. His 2022 album Psy 9th featured “That That,” a collaboration with BTS’s Suga, which debuted at No. 80 on the Billboard Hot 100 and No. 2 on the Billboard Global Excluding US chart, according to Forbes. In 2025, PSY co-hosted the Apple TV+ eight-episode song-battle series KPOPPED alongside Megan Thee Stallion, premiering August 29, 2025, according to Apple TV+ Press.
PSY has received 10 MAMA Awards throughout his career, along with multiple accolades from the Billboard Music Awards and MTV Europe Music Awards. He has performed at notable events including the 2012 New Year’s Eve celebration in New York City’s Times Square alongside MC Hammer.
PSY began dating Yoo Hye-yeon after they were introduced through a mutual acquaintance in April 2003. Yoo Hye-yeon studied cello at Yonsei University and is also a violinist and costume designer — she has designed many of PSY’s stage outfits. They married on October 14, 2006, at the Vista Hall of the W Hotel in Seoul. According to multiple reports, Yoo Hye-yeon played an instrumental role in PSY’s career by persuading him to sign with YG Entertainment in 2010, a move that ultimately led to the creation of “Gangnam Style.” The couple has twin daughters, born in 2007–2008; PSY has kept their names and identities private. The family resides in the Gangnam District of Seoul, South Korea.
PSY is also a businessman beyond music. He operates several restaurants in Seoul and has positioned P Nation as a full-service entertainment conglomerate handling artist management, record production, and concert production.
PSY’s net worth is estimated at $60 million. The bulk of this fortune originated from the massive commercial success of “Gangnam Style” in 2012, which generated over $20 million in direct revenue from YouTube, downloads, touring, and endorsements. His ownership of P Nation and ongoing commercial real estate investments in Seoul’s Gangnam district contribute to his current wealth.
PSY’s wife is Yoo Hye-yeon, a South Korean musician and costume designer. The couple met through a mutual friend in April 2003 and married on October 14, 2006, at the W Hotel in Seoul. Yoo Hye-yeon is a cello and violin specialist who studied at Yonsei University, and she has also designed many of PSY’s stage costumes. She was notably influential in convincing PSY to sign with YG Entertainment in 2010.
PSY was born on December 31, 1977, in the Gangnam district of Seoul, South Korea, making him 47 years old as of early 2026. His zodiac sign is Capricorn. He grew up in an affluent family in the very neighborhood that inspired the title of his most famous song.
PSY stands 5 feet 7 inches (170 cm) tall, per IMDb. His weight is listed at approximately 85 kg (187 lbs), per fan profile databases. His compact, energetic stage presence has become a signature element of his performances globally.
PSY and his wife Yoo Hye-yeon have twin daughters, born in 2007 or 2008. PSY has maintained a strict policy of privacy regarding his children and has never publicly disclosed their names. He has stated in interviews that he keeps his family life separate from his public persona as a performer.
PSY currently lives in the Gangnam District of Seoul, South Korea, where he returned in 2022 after time in Los Angeles to establish P Nation. He owns commercial real estate in Sinsa-dong, Gangnam-gu — buildings purchased for approximately 8 billion won and valued at an estimated 20.7 billion KRW as of 2025, per Asia Economy. He previously owned a condominium in the Westwood neighborhood of Los Angeles, purchased in November 2012 when he was signed with American manager Scooter Braun.
At the peak of his commercial success in 2012, PSY earned over $40 million in a single year according to The Korea Times, with an estimated personal income of $28 million under his 7:3 profit-sharing deal with YG Entertainment. Today, PSY’s income is derived from P Nation’s operations, streaming royalties on a catalog that includes a 5-billion-view YouTube video, his Seoul real estate portfolio, and ongoing entertainment projects such as the Apple TV+ series KPOPPED (2025).