Wikimedia Commons, via Wikipedia: Peso Pluma
Peso Pluma has a net worth of $15 million, accumulated through a rapid ascent in regional Mexican music and record-breaking streaming and chart performance over just a few years of mainstream recognition. Born Hassan Emilio Kabande Laija on June 15, 1999, in Guadalajara, Mexico, Peso Pluma is a singer and rapper known for his corridos tumbados style, which blends traditional Sinaloa-style sierreño corridos with urbano music including Latin hip-hop and reggaeton. He is Mexico’s most-streamed artist of all time and the first Mexican artist to place eight songs simultaneously on the Billboard Hot 100.
Updated March 2026: According to Billboard, Peso Pluma’s Éxodo debuted at number five on the Billboard 200 in July 2024 with 64,000 album-equivalent units in its first full tracking week, following his 2023 album Génesis which peaked at number three on the same chart. Sony Music reported significant streaming revenue growth driven in part by Peso Pluma’s output, as announced in their Q3 2026 earnings release covered by Billboard. Industry estimates place his current net worth at approximately $15 million.
Hassan Emilio Kabande Laija was born on June 15, 1999, in Guadalajara, Mexico, in the state of Jalisco. His stage name “Peso Pluma” translates to “featherweight” in English, a reference to his lean frame. He grew up in Guadalajara and began playing guitar in his early teenage years, developing an affinity for regional Mexican music styles while also absorbing hip-hop and urban influences. His Lebanese heritage on his father’s side contributes to an ethnically mixed background that has informed his eclectic musical palette. He began writing songs influenced by both corrido traditions and urban music during his teens and launched his recording career independently. He has not publicly discussed completing formal higher education, having focused on music from a young age.
Peso Pluma released his debut album Ah y Qué? in 2020 and followed with Efectos Secundarios in 2021, achieving moderate regional recognition. His trajectory changed sharply with singles “Por Las Noches” and “El Belicón” (with Raúl Vega), the latter becoming RIAA-certified. His 2022 EP Sembrando and subsequent collaborations with Natanael Cano, including “AMG” (with Gabito Ballesteros) and “PRC,” went viral on TikTok and placed on the Billboard Hot 100.
The breakthrough that established Peso Pluma as a global act came in April 2023, when his duet with Eslabón Armado, “Ella Baila Sola,” became the first regional Mexican song to reach the top 10 of the Billboard Hot 100, peaking at number four. During the same week, Peso Pluma achieved a record-breaking eight simultaneous entries on the Hot 100—the most ever for a Mexican artist. His third studio album, Génesis (2023), debuted at number three on the Billboard 200 with 73,000 album-equivalent units—the highest debut for a regional Mexican album in chart history—and earned him the Grammy Award for Best Música Mexicana Album (including Tejano) at the 66th Annual Grammy Awards in February 2024, as confirmed by Rolling Stone. His fourth studio album, Éxodo, a 24-track double album released on June 20, 2024, debuted at number five on the Billboard 200 and amassed 29.8 million global Spotify streams within its first 24 hours—the highest debut for a Mexican artist on the platform, per Billboard. He ended 2023 as the most-viewed artist globally on YouTube with approximately 8.5 billion views for the year. He closed 2025 by releasing the collaborative album Dinastía with his cousin Tito Double P on December 25, 2025, which debuted at number six on the Billboard 200 on the January 10, 2026 chart.
Peso Pluma maintains an official residence in the Andares district of Puerta de Hierro, Zapopan, a wealthy suburb of Guadalajara, in an apartment he purchased for approximately 14.4 million Mexican pesos (about $800,000 at the time of purchase) in May 2023, according to reports cited by Wikipedia. In January 2025, speculation emerged about a romantic relationship with Mexican pop singer Kenia OS. The couple publicly confirmed their relationship in April 2025 during the Coachella festival, and appeared together at the Off-White Fall 2025 fashion show in New York in September 2025. Peso Pluma has no publicly confirmed children. He has spoken in interviews about his Guadalajara roots and Lebanese heritage from his father’s side, crediting his mixed background as an influence on his genre-blending approach to music.
Peso Pluma’s net worth is estimated at approximately $15 million as of 2026, reflecting his earnings from streaming royalties, international touring, his Double P Records label, and brand partnerships. His rapid commercial ascent—from regional recognition in 2022 to global chart dominance in 2023–24—has driven sharp growth in his wealth over a short period.
Peso Pluma’s mainstream breakthrough came in April 2023 when his duet with Eslabón Armado, “Ella Baila Sola,” became the first regional Mexican song to reach the top 10 of the Billboard Hot 100, peaking at number four. During the same week, he placed eight songs simultaneously on the Hot 100, a record for any Mexican artist. His third album Génesis debuted at number three on the Billboard 200 in July 2023—the highest chart debut for a regional Mexican album in history—and won the Grammy for Best Música Mexicana Album at the 66th Annual Grammy Awards in February 2024.
Peso Pluma has been publicly dating Mexican pop singer Kenia OS since April 2025, when the couple confirmed their relationship at the Coachella festival. They have since appeared together publicly on multiple occasions, including at the Off-White Fall 2025 fashion show in New York in September 2025.
As of March 2026, Peso Pluma is 26 years old. Peso Pluma was born on June 15, 1999 in Zapopan, Jalisco, Mexico.
Peso Pluma has been dating Mexican singer and social media star Kenia OS since April 2025. The couple has been spotted together at various events and on social media. Peso Pluma does not have any children.
Peso Pluma lives in the Andares district of Zapopan, Mexico, in the exclusive Puerta de Hierro area. His home is valued at approximately $800,000.
Peso Pluma earned $48.8 million from his Éxodo world tour. His rapid rise in the regional Mexican music genre has made him one of the highest-earning Latin music artists of his generation.