Lottie Moss
$2 million
Maximillion Cooper’s net worth is estimated at $60 million as of 2026. He is a British entrepreneur, fashion designer, and former model best known as the founder and CEO of Gumball 3000, an annual 3,000-mile celebrity motor rally. Since launching Gumball in 1999, Cooper has built it into a global lifestyle brand valued at over $500 million, with annual events attracting supercar-driving celebrities, athletes, and executives from around the world.
Updated March 2026: According to Gumball 3000’s official website, Maximillion Cooper remains the driving force behind the brand heading into the 2026 rally season, with a Miami-to-Mexico route announced for the upcoming event. His wife Eve addressed public speculation in 2025, telling BET that Cooper is not a billionaire — consistent with independent estimates placing his net worth at $60 million.
Maximillion Fife Alexander Cooper was born on June 7, 1972, in the United Kingdom. He pursued arts and business education at two institutions: he studied Fashion Communication & Promotion at Central St. Martins College of Art and Design in London — one of the world’s most prestigious art schools — and also studied Law at the University of Sussex. This dual background in creative fashion and legal/business frameworks would prove foundational to his later entrepreneurial ventures. Before founding Gumball, Cooper worked as a fashion designer and model, building contacts in the luxury lifestyle space that proved critical when launching an event brand targeting the ultra-high-net-worth community.
In 1999, Maximillion Cooper organized the first Gumball 3000 rally — a 3,000-mile road race across public roads inspired by the outlaw Cannonball Run spirit but positioned as a luxury lifestyle event rather than an illegal street race. The inaugural event drew 50 cars and a mix of celebrities, musicians, and racing enthusiasts. Cooper built the event around spectacle and media coverage, ensuring it attracted press attention in every city along the route.
Over 25 years, Gumball 3000 has grown into a multi-faceted enterprise. According to the official Gumball 3000 website, the brand is valued at over $500 million and generates revenue through entry fees (reportedly ranging from $50,000 to $100,000+ per vehicle), corporate sponsorships, merchandise, licensing, branded apparel, and media content. Participants over the years have included Justin Bieber, Post Malone, Deadmau5, Usain Bolt, and various professional athletes and tech executives.
Cooper’s business model extends well beyond the annual rally. The Gumball 3000 brand has partnered with LVMH brands, adidas, and Aston Martin on co-branded products and experiences. He also launched a Gumball 3000 apparel line and maintains a licensing business around the brand’s distinctive imagery. The 2026 Gumball rally was announced as a Miami-to-Mexico route, maintaining the tradition of high-profile international courses.
Maximillion Cooper married Eve Jihan Jeffers — known professionally as Eve, the Grammy-winning rapper and actress — on June 14, 2014, in Ibiza, Spain. Eve does not have a profile in our current database, but she is widely covered as the former star of her own UPN sitcom Eve (2003–2006) and a former member of the Ruff Ryders crew. Together, Cooper and Eve have one son, Wilde Wolf Fife Alexander Somers Cooper, born in February 2022. Cooper also has four children from his first marriage: Lotus, Jagger, Cash, and Mini. The family splits time between London and various U.S. cities, consistent with Cooper’s global business footprint. In 2025, Eve publicly addressed social media rumors that Cooper is a billionaire, clarifying to BET that this characterization is inaccurate.
Maximillion Cooper’s net worth is estimated at $60 million as of 2026, based on his ownership and operation of the Gumball 3000 brand. Some outlets have cited figures up to $65 million. His wife Eve publicly clarified in 2025 that he is not a billionaire, per BET, consistent with independent estimates.
Maximillion Cooper is married to Eve Jihan Cooper (née Jeffers), the Grammy-winning rapper and actress known professionally as Eve. The couple married in Ibiza, Spain, on June 14, 2014, after several years of dating. Eve was previously known for her successful hip-hop career with the Ruff Ryders collective and her own UPN sitcom Eve (2003–2006). They have one son together, Wilde Wolf Fife Alexander Somers Cooper, born in February 2022.
Maximillion Cooper was born on June 7, 1972, making him 53 years old as of March 2026. He is British-born and was educated at Central St. Martins and the University of Sussex before launching Gumball 3000 in 1999 at age 26.
Maximillion Cooper stands 6 feet 2 inches tall (187 cm). His height is frequently noted in media coverage of Gumball 3000 events, where he cuts a distinctive figure among the celebrity participants and press.
Gumball 3000 is an annual 3,000-mile celebrity motor rally founded by Maximillion Cooper in 1999. The event spans public roads across multiple countries and attracts celebrity participants including musicians, athletes, and executives driving exotic and supercar vehicles. The brand is valued at over $500 million per Gumball 3000’s official site and generates revenue through entry fees, sponsorships, merchandise, and licensing. The 2026 rally is planned as a Miami-to-Mexico route.
Yes, Maximillion Cooper has five children. From his first marriage, he has four children: Lotus, Jagger, Cash, and Mini. With his wife Eve, he has one son, Wilde Wolf Fife Alexander Somers Cooper, born in February 2022. Cooper has spoken publicly about the importance of family in his life, often posting about his children on social media during Gumball rally events.
No. Maximillion Cooper’s net worth is estimated at $60 million, not $1 billion. His wife Eve addressed this directly in 2025, telling BET that the billionaire characterization circulating on social media is inaccurate. While the Gumball 3000 brand is valued at over $500 million as a business entity, Cooper’s personal liquid net worth is significantly lower than that figure.