Johnny Dang’s net worth is estimated at $20 million. Born Đặng Anh Tuấn in Vietnam, he is a Vietnamese-American entrepreneur and master jeweler based in Houston, Texas, widely recognized as the leading custom grillz maker in hip-hop culture. Operating through his company Johnny Dang & Co., he has designed bespoke diamond-encrusted grillz and jewelry for some of the most prominent names in music, sports, and entertainment — including Jay-Z, Kanye West, Drake, Beyoncé, and Cardi B — turning a Houston flea market jewelry booth into a multi-million dollar luxury brand.
Updated March 2026: According to TMZ and industry coverage, Johnny Dang remains the dominant figure in the custom hip-hop jewelry market as of early 2026, with his Houston flagship store serving a clientele that spans professional athletes, recording artists, and entertainment figures. His net worth is estimated at $20 million.
Johnny Dang was born Đặng Anh Tuấn on November 21, 1974, in Vietnam. He immigrated to the United States as a teenager, settling in Houston, Texas, with limited English language skills and minimal financial resources. He learned jewelry making and repair as a trade skill and began working out of a small booth at the Hong Kong City Mall flea market in southwest Houston — a predominantly Vietnamese-American commercial hub. His early work focused on jewelry repair and basic custom pieces. His craftsmanship and eye for diamond settings attracted attention within Houston’s growing hip-hop scene in the late 1990s.
The inflection point in Johnny Dang’s career came through his partnership with Houston rapper Paul Wall, who wore and promoted his custom grillz extensively during the mid-2000s crunk and Southern rap boom. Together, Dang and Wall co-ran TV Jeweler (later Johnny Dang & Co.) and built the removable diamond grillz market from a niche regional product into a nationally recognized hip-hop luxury item. Dang pioneered techniques for manufacturing removable diamond-set gold teeth grillz with precisely fitted dental molds, setting stones with no-glue settings that could be removed and cleaned. His Houston storefront and website attracted celebrity clientele from across the country. Custom grillz from Johnny Dang & Co. range from approximately $300 for basic gold pieces to over $200,000 for full sets with rare diamonds. Individual diamond baguette teeth settings run $5,000–$6,000 per tooth. Notable commissions include custom pieces for Jay-Z, Kanye West, Drake, Beyoncé, Cardi B, Post Malone, and Lil Baby. In December 2025, he created custom grillz for Kim Kardashian’s daughter North West. He also made a piece for University of Notre Dame football player Jadarian Price as part of an NIL deal in 2025, and custom work for a UFC fighter in February 2026. In late 2025, he and his son Johnny Dang Jr. opened Diamond Boyz Pickleball Social, a pickleball entertainment venue in Houston, marking the family’s expansion into the hospitality business.
Johnny Dang has been married to Jennifer Dang for over 20 years as of 2025. The couple have two children: a son, Johnny Dang Jr., who works in the family business and co-founded the Diamond Boyz Pickleball Social with his father, and a daughter. The family resides in Houston, Texas, where Dang has built his business empire. Dang’s story — arriving in the U.S. from Vietnam with almost nothing and building a luxury brand through craftsmanship and celebrity relationships — has made him a prominent figure in Vietnamese-American entrepreneurship narratives. He maintains a high social media profile, frequently posting videos of celebrity clients receiving their custom pieces.
Johnny Dang’s net worth is estimated at approximately $20 million as of 2026, built primarily through his Houston-based custom jewelry company Johnny Dang & Co. His business specializes in diamond grillz — removable custom gold and diamond dental covers — that he has sold to some of hip-hop’s most recognizable names at prices reaching $200,000 per commission.
Johnny Dang is married to Jennifer Dang. The couple have been together for over 20 years and have two children — son Johnny Dang Jr., who is active in the family business, and a daughter. Jennifer has largely maintained a private profile while Johnny operates as the public face of the Johnny Dang & Co. brand.
Johnny Dang was born on November 21, 1974, in Vietnam, making him 51 years old as of March 2026. He immigrated to the United States as a teenager and settled in Houston, Texas, where he eventually built one of the most recognizable jewelry brands in American hip-hop culture.
Johnny Dang stands 5 feet 5 inches (approximately 165 cm) tall. His compact physical presence is a notable contrast to the outsized reputation he has built as the jeweler of choice for rap’s biggest stars.
Johnny Dang built his reputation in the mid-2000s through his partnership with Houston rapper Paul Wall, who wore and heavily promoted Dang’s custom grillz on music videos and at public appearances during the height of the Southern rap era. The association brought Dang’s Houston boutique to national attention and attracted celebrity clients from across the music, sports, and entertainment industries. He is widely credited with popularizing removable diamond grillz as a mainstream hip-hop luxury accessory.
Johnny Dang’s custom grillz pricing starts at approximately $300 for basic gold pieces and can exceed $200,000 for fully diamond-encrusted full sets. Individual teeth with diamond baguette settings cost $5,000–$6,000 per tooth. Pricing varies based on gold karat, diamond quality, carat total weight, and the complexity of the custom design.