Jeffree Star has an estimated net worth of $200 million, built primarily through his privately-held cosmetics company and diversified investments in real estate, cannabis, and digital media. Born Jeffrey Lynn Steininger Jr., Star rose from a MySpace-era music personality to one of the wealthiest beauty entrepreneurs in the world, founding Jeffree Star Cosmetics in 2014 and scaling it to annual revenues reported at more than $100 million at the brand’s peak.
Updated March 2026: According to Forbes, Star earned $18 million in 2018 as the fifth-highest-paid YouTuber globally, with Jeffree Star Cosmetics generating over $100 million in annual revenue. Industry analysts tracking his brand in early 2026 estimate his net worth remains at approximately $200 million, anchored by 100% ownership of Jeffree Star Cosmetics and extensive real estate holdings including his Wyoming ranch property.
Jeffree Star was born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Los Angeles County, California, and grew up in Orange County. As a child, he began experimenting with his mother’s makeup and wore it to school in junior high, an early signal of the career that would follow. He spent weekends as a teenager using a fake ID to attend Hollywood clubs, where he built early connections in the entertainment industry and performed makeup work for celebrities. He attended Pacifica High School in Garden Grove, California, graduating in 2002. After high school, he legally changed his name to Jeffree Star and moved to Los Angeles, supporting himself through a mix of makeup artistry, modeling, and early music projects. A feature on a Hollywood Undead track in 2005 brought him early attention before his social media presence took hold.
Jeffree Star’s professional career began in the MySpace era, where he leveraged the platform for music, fashion commentary, and building a devoted fanbase. He released two EPs — Plastic Surgery Slumber Party (2007) and Cupcakes Taste Like Violence (2008) — before releasing his debut studio album Beauty Killer in 2009, which peaked at number seven on the US Electronic Albums chart. He performed on the True Colors Tour in 2007, sharing stages with major acts. In 2010, he signed to Dr. Dre’s Konlive label and appeared in Kesha’s “Take It Off” music video, though legal disputes ended that relationship by 2013.
Following a period of financial difficulties, Star pivoted fully to beauty entrepreneurship. In November 2014 he founded Jeffree Star Cosmetics, investing his remaining savings to launch three Velour Liquid Lipsticks. The brand’s YouTube-driven marketing model proved highly effective — his channel grew to 15.8 million subscribers and surpassed 2.5 billion total views as of December 2023, according to Wikipedia. The cosmetics line expanded rapidly into eyeshadow palettes, highlighters, setting powders, and collaborations, establishing one of the most recognized independent beauty brands in the industry.
Star achieved mainstream industry recognition when Forbes named him the fifth-highest-paid YouTube creator of 2018 with $18 million in earnings. He ranked fourth in 2019 with $17 million and tenth in 2020 with $15 million. A landmark collaboration with Shane Dawson in 2019 produced The Conspiracy Collection, a sell-out release that generated an estimated $35 million in first-run sales. In September 2024, Star returned to music with a 15th-anniversary re-release of Beauty Killer, featuring three new songs, remastered tracks, and an accompanying mini-eyeshadow palette, alongside the digital EP Lollipop Killer.
Jeffree Star has been publicly out as gay throughout his career. His most prominent relationship was with Nathan Schwandt, whom he dated from 2015 to January 2020. The couple’s relationship was documented across numerous YouTube videos. Following the split with Schwandt, Star dated Andre Marhold briefly in 2020. As of late 2024 and into 2025, Star has been linked to TikToker Tony Alejandro, whom he reportedly met during a Florida work trip in early 2024.
Star does not have children. His family background has remained largely private; he grew up in Orange County, California, and has spoken in interviews about a difficult childhood. He has been notably charitable throughout his career, making significant donations in Casper, Wyoming, after relocating there, which helped him integrate into the tight-knit community, per Business Insider. Star has stated publicly that charitable giving has been a consistent priority since his first significant earnings.
His beauty industry contemporaries include James Charles, Jaclyn Hill, NikkieTutorials (Nikkie de Jager), and Tati Westbrook, several of whom he has had well-publicized disputes with over the years.
Jeffree Star’s net worth is estimated at $200 million as of 2026. The majority of his wealth is tied to 100% ownership of Jeffree Star Cosmetics, a brand he founded in 2014 with no outside investors. Real estate holdings, YouTube earnings, TikTok livestream revenue, and cannabis investments round out his portfolio.
Jeffree Star is 40 years old, born on November 15, 1985, in Los Angeles County, California. He grew up in Orange County and attended Pacifica High School in Garden Grove, graduating in 2002. He legally changed his name from Jeffrey Lynn Steininger Jr. to Jeffree Star after high school.
Jeffree Star stands 6 feet 1 inch tall (185 cm), according to his IMDb profile. His above-average height has been a noted part of his physical presence, both in his early modeling career and throughout his public persona as a beauty influencer.
As of late 2024 and into 2025, Jeffree Star has been linked to TikToker Tony Alejandro, whom he reportedly met during a work trip to Florida in early 2024. The relationship gained public attention after the two appeared together in social media content. Prior to Tony Alejandro, Star’s longest relationship was with Nathan Schwandt, who he dated for five years from 2015 until January 2020.
Jeffree Star’s annual earnings span multiple income streams. At his peak in 2018, he earned $18 million — ranking fifth among all YouTube creators globally, per Forbes. In 2019 he earned $17 million (ranked fourth) and in 2020 earned $15 million (ranked tenth). As of November 2024, he disclosed to the Cancelled podcast that he earns approximately $50,000 per TikTok livestream session, four to five times weekly, per E! News. Combined with Jeffree Star Cosmetics revenue, current annual earnings are estimated in the range of $10–20 million.
Jeffree Star does not have children. He grew up in Orange County, California, and his family background has remained largely out of the public eye throughout his career. Star has spoken in interviews about a challenging upbringing and the role his mother’s makeup collection played in igniting his passion for beauty. He has repeatedly emphasized charitable giving as a core part of his personal values, regularly donating to causes and individual creators.
Jeffree Star currently resides at his Star Yak Ranch in Casper, Wyoming. He relocated from Los Angeles in late 2020, purchasing the initial property for $1.1 million and expanding it to over 500 acres through multiple additional land purchases, per Business Insider. The main residence features six bedrooms and six bathrooms across 6,000 square feet, per Architectural Digest. The ranch is home to more than 40 yaks, and Star operates it as a working yak ranch with a dedicated Instagram account (@staryakranch) that has amassed tens of thousands of followers. He traded a $20 million pink Calabasas mansion and a $14.6 million Hidden Hills estate for the Wyoming property.