Hailey Bieber has an estimated net worth of $300 million or more, a figure driven almost entirely by the May 2025 acquisition of her skincare brand Rhode by e.l.f. Beauty in a deal valued at $1 billion. Born into a celebrity family in Tucson, Arizona, Bieber built a modeling career across the world’s major fashion houses before pivoting to entrepreneurship with Rhode’s 2022 launch — a move that transformed her from a well-known face into one of the wealthiest self-made women in beauty.
Updated March 2026: According to Investopedia, Bieber’s net worth surged to nine-figure territory following the closing of e.l.f. Beauty’s $1 billion acquisition of Rhode, which was announced in May 2025. The deal structure — $600 million in cash, $200 million in e.l.f. stock, and up to $200 million in performance-based earnouts — delivered a substantial personal payout to Bieber as the founder and primary stakeholder. Forbes specifically noted Bieber among founders who made a nine-figure fortune in beauty through the transaction.
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona. She is the daughter of actor Stephen Baldwin — the youngest of the four Baldwin brothers — and Kennya Deodato Baldwin, a Brazilian graphic designer and daughter of musician Eumir Deodato. Hailey is the niece of actors Alec, Daniel, and William Baldwin, placing her within one of Hollywood’s most prominent acting families.
From a young age, Bieber trained seriously as a ballet dancer, spending approximately 12 years in formal ballet instruction before a foot injury forced her to abandon that path. She attended high school in New York but left before completing her senior year to pursue modeling full-time. She has no college education.
Bieber’s religious upbringing — her family practiced evangelical Christianity — has been a consistent thread throughout her public life, influencing both her worldview and her public statements on marriage and family.
Bieber was discovered at age 16 and signed with Ford Models, later transitioning to IMG Models in 2016, one of the industry’s most prestigious agencies. Her runway debut came in the 2014 and 2015 fashion seasons, where she appeared for Tommy Hilfiger and Dolce & Gabbana. She became a fixture in major advertising campaigns for brands including Guess, Levi’s, Tommy Hilfiger, and L’Oréal Paris, establishing a modeling income estimated by Investopedia at approximately $5 million annually at her peak.
In 2017, she co-hosted the television series Drop the Mic on TBS alongside rapper Method Man — a show that ran through 2019 and expanded her media profile beyond the runway.
Bieber’s marriage to pop star Justin Bieber in September 2018 (a courthouse ceremony, followed by a formal ceremony in September 2019 in Bluffton, South Carolina) significantly elevated her public profile and media presence. The couple became one of the most searched celebrity pairs in the world, a status that gave Hailey substantial leverage in her eventual brand-building efforts.
Hailey Bieber has been married to musician Justin Bieber since their courthouse ceremony in September 2018. A formal wedding followed in September 2019 in Bluffton, South Carolina. The couple welcomed their first child, a son named Jack Blues Bieber, on August 23, 2024. The family primarily resides in La Quinta, California.
In March 2024, Bieber disclosed she had suffered a transient ischemic attack (TIA) — a mini-stroke — in March 2022, caused by a small blood clot that had crossed a patent foramen ovale (a small hole in her heart). The condition was treated medically and the hole was closed, and she has reported no recurrence. The public disclosure came two years after the event.
Bieber appeared on the cover of Vogue Australia in March 2026 and attended the Grammy Awards with Justin Bieber earlier that year, maintaining a high public profile even after stepping back from day-to-day Rhode operations following the e.l.f. acquisition.
Hailey Bieber’s net worth is estimated at $300 million or more as of 2026, according to Investopedia. The majority of this wealth came from her founding stake in Rhode, which e.l.f. Beauty acquired in a $1 billion deal announced in May 2025. Forbes confirmed she received a nine-figure payout from the transaction.
E.l.f. Beauty acquired Rhode in a deal valued at $1 billion, comprising $600 million in cash, $200 million in e.l.f. stock, and up to $200 million in performance-based earnouts, according to Business Insider. As the founder and controlling stakeholder, Bieber personally received a nine-figure sum from the cash and stock components of the transaction, per Forbes.
Hailey Bieber continues to take select modeling and brand partnership work, though her focus since 2022 has shifted to entrepreneurship through Rhode. At the peak of her modeling career, she earned approximately $5 million annually from runway and endorsement work. As of March 2026, she remains active in media, appearing on magazine covers and attending high-profile events.