Mac Miller (deceased)
$9 million
[celebrity_info]
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Bailey Brooke Sarian is an American YouTuber, podcaster, and beauty creator born on November 26, 1988, in Los Angeles, California, of Armenian ancestry. She is widely credited as the founder of the “true crime makeup” genre — a creative format that blends cosmetics tutorials with deep-dive storytelling about real criminal cases. What began as an unconventional experiment became one of the most distinctive and commercially successful niches in digital media.
Before becoming a full-time creator, Sarian built a career as a professional makeup artist, working with cosmetics subscription service IPSY and as a makeup artist for brands including Sephora and Urban Decay. Her mother, a 911 dispatcher who sometimes brought young Bailey to work, unknowingly planted the seeds of her true crime fascination.
Sarian launched her self-titled YouTube channel in 2013. For years, she produced traditional makeup content before pivoting in January 2019 to release the first episode of Murder, Mystery & Makeup (MMM), in which she discussed the Watts family murders while applying makeup. The video amassed 60,000 views in its first 24 hours. As COVID-19 lockdowns drove audiences online in 2020, her channel exploded from 780,000 subscribers in March to 3.5 million by year-end.
Today, Bailey’s YouTube channel exceeds 7 million subscribers and more than 1 billion total views. She won the Beauty award at the 11th Annual Streamy Awards in 2021. Forbes listed her at #29 on its 2025 Top Creators list, estimating her annual earnings at $9.5 million, making her one of the highest-paid creators in the world.
In June 2021, Sarian launched Dark History, a true crime podcast distributed by AudioBoom. The show won Podcast of the Year at the 11th Streamy Awards and was named one of the best new podcasts of 2021 by Variety, Elle Australia, and Las Vegas Weekly. In 2024, she launched a cosmetics collaboration with Melt Cosmetics under the brand name Fatally Yours. Her estimated net worth is approximately $12 million (estimated), according to Celebrity Net Worth, reflecting income from YouTube ad revenue, the Dark History podcast, brand partnerships, sponsored content, and her cosmetics line. She resides in Los Angeles.