Sultan Hassanal Bolkiah
$28 billion
Andy Frisella’s net worth is estimated at $100–150 million. Andrew Frisella is a St. Louis-based entrepreneur, podcaster, and author who co-founded a supplement retail empire beginning with a single store in 1999 and built it into a portfolio of companies generating over $200 million in annual revenue. He is best known as the creator of the 75 Hard mental toughness program and as the host of the REAL AF podcast, which he relaunched in late 2025 as the Operator Standard platform.
Updated March 2026: According to a Forbes profile, Frisella’s company portfolio crossed $100 million in annual sales by 2017 through a social media-driven direct-to-consumer strategy. His flagship supplement brand, 1st Phorm, has since grown to report over $175 million in historical annual revenue, with $115 million in e-commerce sales reported in a recent six-month period, per industry sources.
Andy Frisella was born on September 29, 1984, in Missouri. He grew up in the St. Louis area and showed entrepreneurial tendencies from a young age. After graduating high school, he and his business partner Chris Klein opened their first supplement retail store in 1999 with minimal startup capital — reportedly starting with just enough money to stock the shelves. The store, which would later become Supplement Superstores, barely survived its first years. Frisella has been candid in interviews and his podcast about the difficult early years, including instances of vandalism, theft, and near-bankruptcy, all of which he credits as formative experiences.
After building Supplement Superstores into a regional chain across the Midwest, Frisella co-founded 1st Phorm International around 2009 as a direct-to-consumer supplement manufacturing brand. 1st Phorm grew rapidly by leveraging social media and a community-driven marketing model — a strategy Forbes documented in 2018 as the blueprint for building a nine-figure fitness company. Frisella launched the MFCEO Project podcast in 2015, which became the #1 business podcast by 2019. He created the 75 Hard program in 2020 — a free 75-day mental toughness challenge that went viral and became a cultural phenomenon adopted by millions worldwide. He was recognized as Entrepreneur of the Year in 2016. In December 2025, he relaunched his podcast content under the Operator Standard app platform, consolidating his media presence.
Andy Frisella is married to Emily Frisella; the couple reside in the St. Louis, Missouri, area. He keeps his family largely out of the public eye, though he has referenced having children in personal writings on his website. Frisella has been a prominent supporter of police officers and first responders. In March 2020, he donated $100,000 to ensure Blues game-night arena workers were paid during the COVID-19 shutdown, per The Athletic. In 2024, a Missouri police department severed its partnership with 1st Phorm following controversial podcast comments Frisella made about female police officers; the department reinstated the partnership approximately one year later, per Police1.
Andy Frisella’s net worth is estimated at $100–150 million, though no verified Tier 1 source such as Forbes or Bloomberg has published a precise figure. The estimate is based on his ownership stakes in 1st Phorm International and Supplement Superstores, which together generate over $200 million in annual revenue. At standard EBITDA multiples for consumer goods companies, the combined equity value of his holdings supports a personal net worth in the nine-figure range.
Andy Frisella’s wife is Emily Frisella. The couple are married and reside in the St. Louis, Missouri, area. Emily maintains a lower public profile compared to her husband. Andy has referenced their relationship and family in personal blog posts on his website, andyfrisella.com, but keeps specific family details largely private.
Andy Frisella was born on September 29, 1984, in Missouri, making him 41 years old as of March 2026. He opened his first supplement store at age 14 in 1999 and had built a nine-figure business by his early 30s.
Andy Frisella stands 5 feet 11 inches tall (1.80 m). Known for his emphasis on physical fitness alongside business performance, he practices what he preaches through the 75 Hard mental toughness program he created in 2020, which includes daily fitness components.
The 75 Hard program is a free 75-day mental toughness challenge created by Andy Frisella in 2020. The program requires participants to complete two 45-minute workouts per day (one outdoors), follow a diet with no alcohol or cheat meals, drink one gallon of water daily, read 10 pages of a non-fiction book, and take a progress photo every day. Missing any task requires restarting from day one. The program went viral globally and has been adopted by millions across social media platforms.
Andy Frisella lives in the St. Louis, Missouri area. He has been based in the St. Louis metro throughout his career, building 1st Phorm and Supplement Superstores from the region. His headquarters are located in the greater St. Louis area, where 1st Phorm operates its warehousing and distribution.