Alix Earle’s net worth is $6 million, a figure that reflects the early stage of a rapidly growing career that has seen the New Jersey-born content creator transition from college TikTok personality to one of the most commercially valuable influencers in the United States. Earle rose to prominence through candid “Get Ready With Me” videos at the University of Miami and has since built a business spanning brand partnerships, podcasting, modeling, and equity investments in consumer brands.
Updated March 2026: According to Forbes, Alix Earle ranked #32 on the 2025 Top Creators list with estimated earnings of $8 million, noting brand deals including appearances in multiple 2025 Super Bowl commercials. Her total social following across platforms reached 12.7 million with an average engagement rate of 4.49%.
Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey. Her father, Thomas Earle, is a businessman and real estate developer, and her family background in entrepreneurship has been reflected in her own business approach. She grew up in New Jersey and enrolled at the University of Miami, where she studied marketing and graduated in May 2023. She began posting content on TikTok during college — primarily candid “Get Ready With Me” beauty and lifestyle videos — and amassed millions of followers before graduation, turning her social media presence into a full-time career upon finishing her degree.
Earle’s rise on TikTok from late 2022 onward was among the fastest of any creator in platform history. Her unfiltered approach to beauty routines, sharing personal life details including acne, relationships, and family dynamics, resonated with Gen Z audiences in a way that more polished influencer content did not. The term “Alix Earle Effect” emerged organically to describe the phenomenon of products she mentioned selling out within hours of a post — a dynamic reported by Complex, citing the New York Times, which noted she can earn $450,000 per sponsored Instagram post.
In 2023, Earle launched “Hot Mess with Alix Earle,” a podcast where she discusses relationships, family, and lifestyle. The podcast expanded her audience beyond video content and attracted additional brand partners. She has also worked as a model, appearing on the cover of Sports Illustrated’s first digital swimsuit edition in 2025 and appearing in multiple Super Bowl commercials in February 2025: spots for Carl’s Jr., Hellmann’s, and the prebiotic soda brand Poppi.
In fall 2025, Earle appeared as a contestant on Season 34 of Dancing with the Stars, a role that Parade has noted typically pays cast members $125,000 plus weekly performance bonuses, according to research cited by Bored Panda.
Her TikTok and Instagram followings collectively exceed 12.7 million, and Forbes placed her average engagement rate at 4.49% — significantly above the platform average for creators at her follower scale.
Alix Earle began dating Braxton Berrios, a wide receiver for the Houston Texans, in 2023. Berrios has appeared on her podcast “Hot Mess with Alix Earle,” including episodes discussing long-distance logistics and their relationship dynamic, as documented on TikTok. The couple is not married and Earle has no children. She lives in Miami, Florida, where she attended university and has remained based. She has been open on social media about her experience with acne, ADHD, and family dynamics — transparency that she and industry observers credit as central to her authentic connection with her audience.
Alix Earle’s net worth is $6 million. Forbes ranked her #32 on the 2025 Top Creators list with annual earnings estimated at $8 million, reflecting a year of Super Bowl commercials, equity brand deals with Poppi and SipMargs, and sponsored posts reported to pay $450,000 per Instagram placement. Her net worth is growing rapidly alongside her expanding business portfolio.
Earle’s income comes primarily from brand sponsorships — she earns approximately $450,000 per sponsored Instagram post, per the New York Times — as well as Super Bowl advertising appearances, equity stakes in consumer brands Poppi and SipMargs, podcast sponsorship revenue from “Hot Mess with Alix Earle,” modeling contracts, and television appearance fees including Dancing with the Stars. Forbes has confirmed her in their 2025 Top Creators list at $8 million in annual earnings.
Alix Earle has been in a relationship with Houston Texans wide receiver Braxton Berrios since 2023. Berrios has appeared on her podcast, where the couple has discussed topics including long-distance aspects of their relationship during the NFL season. They are not married and have no children together.
Alix Earle was born on December 16, 2000, in Monmouth County, New Jersey. As of March 2026, she is 25 years old. She rose to TikTok fame while attending the University of Miami, graduating with a degree in business marketing in 2023 before pursuing her content creator career full-time.
Alix Earle stands 5 feet 6 inches tall (168 cm). Her relatable looks and candid approach to beauty and lifestyle content — including openly discussing acne, mental health, and college life — helped her amass over 6 million TikTok followers in under a year, making her one of the fastest-growing creators in the platform’s history.
Alix Earle is based in Miami, Florida, where she has established her life after college. She was previously linked to a $2.7 million Miami home associated with her former boyfriend, NFL wide receiver Braxton Berrios. Miami’s social scene and proximity to major brand events has made it an ideal base for her influencer career.
Alix Earle earned approximately $8 million in 2025 according to Forbes, making her one of the highest-earning social media influencers in her age group. Her income comes primarily from sponsored content deals with beauty, fashion, and lifestyle brands, as well as her own merchandise line and podcast ventures. She was named to Forbes’ Top Creators list in 2024.