Addison Rae

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Addison Rae Easterling is one of the defining success stories of the TikTok era — a young woman from Louisiana who parlayed dance videos into a multi-million dollar entertainment and business empire spanning music, film, beauty, and fashion. Born on October 6, 2000, in Lafayette, Louisiana, she was a competitive dancer from an early age before enrolling at Louisiana State University to study broadcast journalism.

Her TikTok journey began in 2019 when she started posting dance content and quickly found her audience. By early 2020, she had accumulated tens of millions of followers and left LSU to join the Hype House collective in Los Angeles, a move that accelerated her growth dramatically. Forbes crowned her the highest-earning TikTok creator of 2020, with $5 million in pre-tax earnings. She signed with talent powerhouse WME in January 2020, launching a strategic expansion into every corner of entertainment.

Rae became a Netflix actress in 2021 with her starring role in “He’s All That,” a gender-swapped reimagining of the 1999 film. She subsequently signed a multi-picture deal with the streaming giant. Her acting credits expanded to include the 2023 horror film Thanksgiving directed by Eli Roth. On the music front, she signed with Columbia Records and found real commercial success with “Diet Pepsi” (2024), which peaked at No. 54 on the Billboard Hot 100, and her debut album “Addison” (2025), which debuted at No. 4 on the Billboard 200 with 48,500 album-equivalent units in its first week.

Her entrepreneurial ventures have been equally notable. She co-founded ITEM Beauty, a clean cosmetics brand, in 2020, and launched the AF Collection fragrance line projected to generate $14 million in retail sales. Major brand partnerships with American Eagle, Adidas, Chanel, and Lululemon have contributed significantly to her financial standing. She commands an estimated $88,000 per sponsored TikTok post and $219,000 per sponsored Instagram post.

As of 2025, Addison Rae has an estimated net worth of approximately $25 million, according to Celebrity Net Worth. She has over 88 million TikTok followers and 34 million Instagram followers, maintaining one of the most commercially powerful social media presences of her generation. In 2025 she headlined The Addison Tour spanning Europe, North America, and Australia.

Note: Net worth figures are estimates based on publicly available information and may not reflect exact financial positions. This profile was researched and composed with AI assistance and has been reviewed for accuracy.